MVPTeam > Lianne Perissinotti
Program Manager, Added Value Programs, MVP Business Solutions
Lianne Perissinotti joined the Canadian PPG Automotive Refinish division as program manager, value-added program in 2010. As a graduate of McMaster University’s Commerce program, coupled with over 8 years experience in the collision repair industry, her expertise lies in the areas of marketing, project management and customer service. Lianne is responsible for the marketing and program management of Canada’s MVP and Platinum programs and acts as a liaison with the US.
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From my perspective
Success is a direct result of adapting to an ever-changing market. As technology is becoming a larger influencer on consumer buying behaviors, the way we conduct business will need to incorporate this. Younger generations are moving away from the traditional push marketing strategies toward the pull strategy approach of social media and other online medians. Those who choose to embrace this change and stay relevant will continue to advance their business ahead of the competition.